Infused with Fun for Everyone
We’re turning bath and skincare into a fun way for parents and children to connect through joyfully innovative, nature-inspired products.
Our story :
A life threatening health scare prompted one founder to change her life.​In re-connecting with her child through play, she realized mundane care tasks could be transformed fun fuelled memory making moments.​
We decided to shake up, quite literally, children’s bathing and skincare​But there needed to be a product that truly delivered the uplifting multi-sensorial experience; textures that delight the senses, fragrances that spark joy and play based routines that foster independence, build positive connection and create joyful experiences for everyone.
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We collaborated with award winning scientists to create a bespoke formulation with active naturals, best in class skin kind ingredients and pioneering unique complex to deliver magic in children’s skincare. We are passionate about creating opportunities for children to laugh, make happy memories and have positive connections with everyone.
So we formed a company called The Laughter Connection to build brands that deliver this called The Laughter Connection and Laff Lab, is our first baby!​
What is not to love, and laugh about?
Our Top-to-toe - Wash & Hydration have :
Innovative skin friendly formulations​​
Focused on multi-sensorial fun when used
​​Simple yet superior solution​​ - Scientifically proven with active natural ingredients​​
Great Value as every product delivers more than one benefit​​
Kind to the planet with our sustainable sourced ingredients and refill system.​​
Creating bath and skin care routines that are positive for your child’s development.
DEVELOPED BY OUR AWARD WINNING SCIENTIST
Imagine a molecule complex so intelligent, it knows exactly how to protect and strengthen the skin microbiome — and do it faster, safer, kinder, and smarter than anything before. ​
Engineered with a groundbreaking blend, enhances skin resilience, soothes irritation, and promotes a healthier, stronger skin barrier — with no stripping of natural oils, no drama, and no harsh chemicals.​Early results?
A jaw-dropping 300% reduction in irritation* with zero toxicity. Whether it’s restoring visible signs of problem skin — like dryness, discomfort, or scaliness — Magic Molecule™ is more than just a molecule complex. It’s a revolution in kids' care, built to keep skin happy, healthy, and protected.
Our Mission
So, Whitney may be considered a bit twee, and she wasn’t everyone’s cup of tea… but her lyrics capture how we feel:
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“I believe the children are our future, teach them well and let them lead the way. Show them all the beauty they possess inside. Give them a sense of pride to make it easier. Let the children's laughter remind us how we used to be.”
We are passionate about creating opportunities for children to laugh, make happy memories and have positive connections with everyone
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Our focus is children’s happiness, development and their right to fulfil their potential. All children deserve an equal opportunity to be the very best they can be, and we believe that laughter is truly the best medicine
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We are not a charity but a corporation with a conscience – we want to improve the lives of children who have been dealt a difficult start in life by supporting grass roots charities and organisations that champion the rights of children. Designed and driven by the communities who care for them.
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We aspire to grow into a B Corp
Our Community – Laffer’s making laughing happen!
how can we really spread the message that laughter connects and ensure more fun fueled memories for everyone?
Every scent, every ingredient, and every design choice, in fact everything we do, starts with real stories from real people.
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We host co-creation circles, invite feedback from parents and caregivers, and treat our community not as consumers — but as collaborators and brand ambassadors. Our Laffer's community isn't a target market they are the heartbeat of our company.
Created by Parents, Backed by Community, Loved by Kids
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On track to launch soon
We will keep you up to date here
Product Innovation in Progress
The R&D team working on our formulation - we are nearly there!
More chats with Parents
Great feedback that we have used to further refine our LaffLab product experience
Packaging Designs being tested
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Getting Scentimental
Our fragrance is so fresh and uplifting - just need to decide what to call it
CEO Accepted into accelerator Program
Mentoring and Access to experts - backed by Silicon Valley network
IP protection is underway
Our trademark registration has started and giving a positive trajectory
Would you like to join in the laughter?
Investors interested in :
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Experienced Entrepreneurial Team with complementary skills and proven track record on strategy and to amplify execution​
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Large and growing global market, with a profitable solution that will grow category value​
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Real and relevant Consumer Pain point that every parent can relate to (bath & skincare has its challenges!)​
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Innovative Product solution, co-created with parents to make mundane tasks multisensorial and playful ​
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Protected Proprietary Magic Molecule Complex TM, formulated by award-winning scientists​
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Tax-efficient investment structure (SEIS), with a focus on exponential growth and a successful path to exit​
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A start-up determined to make a Positive Impact - corporation with a conscience that aspires to become a B Corp​
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What’s not to love, and laugh about and invest in? Contact info@thelaughterconnection.com.
